Your idea of a ‘dream job’ isn’t just about the work that you do.


Workplace culture, benefits, and career opportunities all come into play. Today, we’re going to look at the most modern and innovative ideas that employers are offering to attract the employees.

Glassdoor ran a survey on this topic and found that 57% of all workers rank perks and benefits alongside the top things they consider when deciding where to work. Almost 80% rank new benefits over a pay rise.

Ideas for improving the workplace need to adapt to the needs of workers. So for the millennial generation, this may mean things like university or college loan repayment plans for example. PwC is one company that does this, offering employees $1200 a year towards their student loan repayments. Many of the companies ranked as most satisfactory to work at feature many of these discussed benefits. Netflix, for instance, offers one whole year of paid maternity and paternity leave for its employees. Some employers have taken more unconventional and forward-thinking routes, such as Spotify which offers to cover the cost of egg freezing and fertility assistance for employees.

Perks such as discounted or free gym membership and fitness classes can help relieve stress, as mentioned in our earlier article on ways to alleviate stress in the workplace. If these benefits can thereby help relieve employee’s stress and make companies a more satisfactory place to work, then this can also help attract the best employees and raise productivity.


It is no surprise that many companies are investing in such perks and benefits as a result.


Inventive companies such as Perkbox have grown in recent years. Perkbox describes its function as helping ‘businesses become happier, more inspiring places to work’ by giving employees perks that ‘promote financial, emotional and physical wellbeing’ such as gym discounts and supermarket vouchers. Perkbox operates by offering an array of perks that employers purchase through Perkbox at a monthly rate, which all employees of that company can then access.


The key question is whether this cost is worth it?


According to Glassdoor, the data is strongly in favour. If arrangements such as Perkbox have a positive Return on Investment for companies because of increased productivity and workplace satisfaction, then perhaps it is in the best interest of companies too. Could this be the future of the modern workplace?

Other possible benefits include flexitime, breakout rooms, games rooms, and activity days. Twitter even offers on-site acupuncture and improv classes for its employees. There is, of course, a discrepancy between what a company of the scale of Twitter and what a small, local company can offer. Nevertheless, all companies should always be striving to create the best workplace experience possible.

Please write in and tell us any thoughts you may have! Is this new culture attempting to replace pay-rises, or are perks and benefits pushing work in an entirely new, and better direction? Are there other innovative benefits that companies could offer that we missed in this article? Let us know!


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